The BabycareTENS Story
Body Clock Health Care had regularly been asked to supply TENS
units for childbirth. In the beginning, this was mainly by physiotherapists and other medical professionals who were looking
forward to having their own babies. Gradually, word spread and we were receiving more and more requests. As a result, they
developed the first TENS machine specially designed for the obstetric use, the 804OB. Demand grew, mainly due to the best
advertising of all word of mouth.
In 1993, a young lady called Karen, the daughter of Body Clock's Managing Director, embarked on a BA Degree with the intention
of becoming a high flying advertising executive. As part of her course she was asked to create the marketing and design strategy
for a viable business.
Karen was familiar with TENS via her mother, so she was confident that she could produce a great strategy for the TENS market.
Her theoretical creation was a TENS company that dealt exclusively
with ladies in labour. She called it,BabycareTENS - this was her baby
When she left university, rather than chase that advertising career, she decided to put her theory into practise.
The response was tremendous. BabycareTENS was exactly what countless ladies needed something they could use to relieve the
pain of childbirth without the use of drugs.
Since creating the labour market, BabycareTENS has remained the leader in its field. The trusty 804OB has now been superseded
by newer sleeker models such as the Elle TENS and Obi TENS. It is flattering that others have tried to copy us but we believe
that the original is always the best. We have grown from strength to strength thanks to having great products and tremendous
We are delighted to hear from our customers, many of whom come back to us when they have more children, and nothing pleases
us more than to receive letters and e-mails telling us how our products have helped our mums during childbirth.